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No retail, no restaurants, no real estate. Healthcare is all we do, which means we understand HIPAA, YMYL, patient psychology, and specialty-specific search behavior at a level generalist agencies never will.
Every piece of content, every tracking setup, and every automation we use is built with HIPAA compliance in mind. You'll never have to choose between great SEO and staying in compliance.
We optimize your presence for Google, Maps, and AI tools like ChatGPT, where more patients are now starting their provider search.
Once you're a client, we don't work with your direct competitors in your market. Your SEO strategy is built for you, not simultaneously deployed for the practice across the street.
Rankings are a means to an end. We track what actually matters: patient inquiries, booked appointments, and schedule fill rates. If your SEO isn't moving those numbers, we adjust until it does.
Most practices rank on page 2–4 for their primary specialty + city combination. Page 2 gets less than 1% of clicks.
The top 3 map results capture 44% of all local clicks. Most practices aren't optimizing their GBP consistently.
When patients ask ChatGPT or Google AI for provider recommendations, most practices simply don't appear. This gap is growing fast.
Practices with recent, consistent Google reviews rank significantly higher in local search, and convert more visitors into patients.
It depends on the starting point, but here's an honest timeline: technical fixes and local listing improvements can show impact within 30–60 days. Ranking improvements for competitive keywords typically take 3–6 months of consistent work. Long-tail and specialty-specific keywords often move faster. The important thing to understand is that SEO compounds, results accelerate over time rather than stalling after the first few months. We set realistic expectations upfront and track progress monthly so you always know where things stand. If you're getting a new website from LitBiz Media, we make sure all the crucial elements are in place to help ongoing SEO be more effective, faster.
The most common causes: your Google Business Profile is incomplete or not actively managed, your website isn't optimized for the specific keywords your patients are using, your site has technical issues preventing Google from crawling it properly, or you don't have enough local authority (reviews + backlinks) to outrank competitors. Often it's a combination. Our free audit identifies exactly which of these is holding you back and what it would take to fix it.
Several things. Healthcare content falls under Google's YMYL (Your Money or Your Life) guidelines, meaning it's held to a higher standard for accuracy, expertise, and trustworthiness. You also need to be careful about HIPAA compliance in how you track and collect data. Patient search behavior is highly local and intent-driven (someone searching "dentist near me" is ready to book, not just browsing). And the competitive landscape is unique: you're often competing against large hospital systems and directories like Healthgrades. All of this requires a strategy purpose-built for healthcare, not a recycled playbook from another industry. That's why when we create content for healthcare providers, we always have compliance first in mind.
GEO stands for Generative Engine Optimization, optimizing your practice to be recommended by AI tools like ChatGPT, Google AI Overviews, and Perplexity. Over 60% of healthcare searches now end without a click because AI tools answer the question directly. If your practice isn't structured to be cited by these systems, you're invisible to a growing segment of patients. We build GEO into every SEO plan, structuring your content with clear facts, local signals, and E-E-A-T signals that AI models use to surface provider recommendations.
No, our plans are month-to-month. That said, SEO is a long-term investment and the results compound over time, so we'll always be honest about the fact that 90 days isn't enough to fully evaluate the impact. We recommend giving any SEO strategy at least 6 months to show its full potential.
Yes, we have experience in building SEO strategies for dental practices, orthodontists, chiropractors, dermatologists, med spas, mental health providers, primary care, massage therapists, life coaches, and more. Each specialty requires a different keyword strategy, content approach, and competitive analysis. We don't apply a generic healthcare template, we start from your specialty and build from there.
Yes, we offer bundled packages that include SEO, providing our clients with compounding value at a better price.
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